Last Updated: 07-Jan-2026

These Terms and Conditions ("Terms") govern the relationship between Pure Ads ("Agency," "we," "us," or "our") and the Client ("Client," "you," or "your") regarding the provision of digital marketing and organic social media growth services.

By engaging our services, you agree to be bound by these Terms.

1. Services Provided

Pure Ads provides digital marketing services focused on Organic Growth. "Organic Growth" is defined as increasing followers, engagement, and reach through content strategy, community management, and optimization techniques without the use of "black hat" tactics (such as buying followers or using engagement bots).

Specific services may include:

• Social Media Account Audits
• Content Strategy and Scheduling
• Community Engagement (commenting, liking, interacting with target audience)
• Hashtag and SEO Optimization
• Analytics and Reporting

2. No Guarantees of Specific Results

While Pure Ads employs industry best practices to maximize growth:

• Nature of Organic Growth: You acknowledge that organic growth is influenced by third-party algorithms, market trends, and audience behaviour, which are outside of our control.
• No Fixed Metrics: We do not guarantee a specific number of new followers, likes, or comments within a specific timeframe. Any projections provided are estimates based on past performance, not guarantees.

3. Client Obligations

To ensure the success of the campaign, the Client agrees to:

• Access: Provide necessary access to social media accounts (e.g., login credentials or "Partner" access).
• Content: Provide high-quality assets (photos, videos, logos) necessary for content creation, unless content creation is explicitly included in your package.
• Communication: Respond to approval requests and inquiries in a timely manner.
• Compliance: Ensure that your business and content comply with all applicable laws and the Terms of Service of the social platforms used (e.g., Instagram, LinkedIn, Facebook Etc).

4. Organic Integrity & "No Bots" Policy

Pure Ads is committed to authentic growth.

• Our Promise: We will never purchase fake followers, use automated "bot" farms, or engage in spammy behaviour on your behalf.
• Client Action: The Client agrees not to purchase followers or use automation tools while working with Pure Ads, as this interferes with our data and puts the account at risk. If the Client purchases followers during our engagement, Pure Ads reserves the right to terminate the agreement immediately.

5. Third-Party Platforms

• Platform Rules: We operate on platforms owned by third parties (Meta, ByteDance, Google, etc.). We are not responsible for changes to their algorithms, features, or Terms of Service.
• Account Status: Pure Ads is not liable for any account suspensions, bans, or restrictions imposed by social media platforms, provided that Pure Ads has operated within the platform's standard guidelines.

6. Payment and Refunds

• Fees: Services are billed [Monthly / Upfront / per Project] as detailed in your specific Invoice or Service Agreement.
• Late Payment: Invoices not paid within [2 days] of the due date may result in a pause of services.
• Refunds: Due to the nature of labour-intensive digital services, all fees are non-refundable once the work has commenced.

7. Intellectual Property

• Client IP: You retain ownership of all original content and branding materials you provide to us.
• Agency Work: Upon full payment, the specific creative content (posts, captions, graphics) created by Pure Ads for the Client becomes the property of the Client.
• Methodologies: Pure Ads retains the rights to its underlying strategies, templates, and proprietary methodologies used to deliver the services.

8. Confidentiality

Both parties agree to keep confidential all non-public information obtained during the business relationship. This includes login credentials, strategy documents, and business metrics.

9. Limitation of Liability

To the fullest extent permitted by law, Pure Ads shall not be liable for any indirect, incidental, or consequential damages (including loss of data, revenue, or profits) arising out of or related to the services provided.

10. Termination

• Notice: Either party may terminate this agreement with 30 days written notice.
• Breach: Pure Ads reserves the right to terminate the agreement immediately if the Client acts aggressively toward staff or demands actions that violate platform policies.

11. Governing Law

These Terms shall be governed by and construed in accordance with the laws of India.